The brief
To create a Social video on a Valentine's theme for Fiat.
Key software and technologies:
Adobe Photoshop and After Effects.
The process
The concept was to showcase the various colour ranges available for the Fiat 500 by placing the car on a catwalk. I introduced the perfectly looping heart graphic to enhance the Valentine's theme, which also serves as a nod to the legacy of the 500 and its popularity throughout the 'swinging' 60s.
With only one asset available (the image of a white Fiat 500), I created the rest in Photoshop and brought everything together to animate in After Effects.