WORK

Motion & Animation

CLIENT: Fiat
AGENCY: POSSIBLE (WPP), London


The brief
To create a Social video on a Valentine's theme for Fiat.

Key software and technologies:
Adobe Photoshop and After Effects.

The process
The concept was to showcase the various colour ranges available for the Fiat 500 by placing the car on a catwalk. I introduced the perfectly looping heart graphic to enhance the Valentine's theme, which also serves as a nod to the legacy of the 500 and its popularity throughout the 'swinging' 60s.

With only one asset available (the image of a white Fiat 500), I created the rest in Photoshop and brought everything together to animate in After Effects.

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