WORK
Website, UI/UX
CLIENT: Sunart Adventures
The brief
To design and develop a fully responsive website, create the company branding and logo, and implement the live company website.
The role has included the following:
- Creative direction
- Brand design
- UI/UX design
- Front-end development
Key software and technologies:
HTML5, CSS, Bootstrap, jQuery, JavaScript, and Adobe Photoshop, Illustrator, and Dreamweaver.
Background
Sunart Adventures is an independently run business offering exclusive luxury self-catering accommodation in the Scottish Highlands.
I was approached by the company to design and develop their website, along with their branding, after they saw my work for Ski Basics.
Brand colours
With no previous company branding in place, I first developed a palette that reflects the natural environment of the remote Scottish Highlands, with emerald green as the main brand colour.
To complement this, the palette includes a darker brown used primarily for text, and a lighter shade to distinguish information, ensuring legibility in all scenarios.
Company logo
The logo features the font Rockwell, which I believe reflects the nature and location of the business effectively. The word 'Sunart' stands out as it represents the location of the business, forming a lockup with the word 'Adventures', which is emphasised to highlight the action-oriented aspect of the brand.
To compliment the logo typography, I chose the Google font Roboto Slab.
